Blog Corner

India’s executive coaching market is growing rapidly. Organisations are investing in coaching for senior leaders, HR departments are building coaching cultures, and the ICF reports India as one of the fastest-growing coaching markets globally. But most executive coaching in India still operates on models that neuroscience has moved beyond. The dominant approach remains behavioural — identify the pattern, set goals, build accountability, check progress. This works for skill d

Why Decision Fatigue Is a Nervous System Problem, Not a Willpower Problem Every senior leader knows the feeling. It is 4 PM, you have been in back-to-back meetings since morning, and now the most consequential decision of the day sits in front of you. You read the brief again. The words register, but nothing clicks. You defer it. You tell yourself you will look at it fresh tomorrow. The conventional explanation is decision fatigue — a concept popularised by Roy Baumeister'